Using Social Media For Business Growth #WomenOnTheMove

We tweet chatted with #WomenOnTheMove on how to use Social Media for business growth. This is what they said.

“Choose your audience wisely, for its not your performance that varies but their response is what matters!”  -Ramana Pemmaraju.

And this is the fundamental truth which the social media stands on today. Whether you are promoting your career, building your business, creating a brand or simply trying to connect with the right set of people, there are some dos and don’ts while using social media. Not following these rules could label you negative or worse spammy.

Earlier this week, we had our weekly #Womenonthemove chat over at Twitter, and this is what we discussed. And we got to know some important social media tips. (If you’re not yet following Women’s Web on Twitter, do now, and you can come over for the chat too, every Thursday 6-7 pm IST).

Key challenges of Social Media Marketing

@womensweb A1. Know the relevance of each platform & use it accordingly. Connect with relevant professionals & use it as a alternate to F2F.

— Aditi Mahale (@timulgi) September 15, 2016

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@womensweb A1. Engage people through unique content. And most important strike a conversation don’t hard shell. #WomenOnTheMove

— Archana (@TravelSeeWrite) September 15, 2016

@womensweb A1 Focus on the uniqueness of your story through enriching content #WomenOnTheMove

— Deeksha Ahuja (@deeksha291) September 15, 2016

A1. Create your own content which syncs with your audience @womensweb #womenonthemove

— recipedabba (@recipedabba) September 15, 2016

@womensweb it’s the quality of the content that matters and connects #BacktotheFront #KartbyMoms https://t.co/ruF74bnJG6

— Back to the Front (@back2dfront) September 15, 2016

@womensweb @deeksha291 #SocialMedia is an intelligent platform but like computer it works on GIGO, garbage in garbage out #womenonthemove

— recipedabba (@recipedabba) September 15, 2016

@womensweb there’s a fine line between self promotion and coming across as arrogant, balance is key on social media.

— Serena Vora (@serenavora) September 15, 2016

Self promotion without sounding spammy! How and where to draw the line?

A2. Right content at regular intervals @womensweb #WomenontheMove #KartbyMoms https://t.co/8cK9Ys4jre

— Back to the Front (@back2dfront) September 15, 2016

A2: Don’t tag people unnecessarily. Try to make your content engaging. #WomenOnTheMove https://t.co/vSMbbFwziG

— Tarang Sinha (@TarangSinha) September 15, 2016

A2.Visualise social like an audience u are pitching to,how much can u self promote in real life?#WomenOnTheMove https://t.co/IVdlBGNvep

— anupama (@anupamaskapoor) September 15, 2016

A2.Be authentic & inclusive, Do unto the other as you would like the other to do to u #WomenOnTheMove https://t.co/OEoiXy6CJ1

— anupama (@anupamaskapoor) September 15, 2016

Dedicating days for specific type of posts e.g. Awareness Mondays ..@womensweb #WomenOnTheMove

— Deeksha Ahuja (@deeksha291) September 15, 2016

@womensweb A2. Post & share relevant stuff. Keep a balance between self posts and relevant shares. Support others from ur field/ interests

— Aditi Mahale (@timulgi) September 15, 2016

A2 Ah tricky. Not oversharing. Avoid tags. Maintain a healthy balance of me and promotion. #WomenOnTheMove https://t.co/XLLKqnve9d

— Rachna says (@rachnaparmar) September 15, 2016

A2 Bring variation. its pull vs push strategy. U got 2 give back 2 community 2 have thm follow n not unfollow @womensweb #womenonthemove

— recipedabba (@recipedabba) September 15, 2016

A2 scheduling carefully-engaging with tagged interested folks only(learnt by observation not maiming blindly) https://t.co/80MOQrCIXF

— Monica Jasuja (@jasuja) September 15, 2016

Never tagging anyone and spacing promo tweets. Not more than once a day #WomenOnTheMove https://t.co/uNWtZEZMdD

— Shuchi Singh Kalra (@shuchikalra) September 15, 2016

Tricks for content to go viral!

@deeksha291 @womensweb Virality cannot b configured IMO. U can use a relevant hook/ interesting content 2 package ur post. 1/2

— Aditi Mahale (@timulgi) September 15, 2016

@deeksha291 @womensweb But ORGANIC virality is luck by chance 1/2

— Aditi Mahale (@timulgi) September 15, 2016

Constantly evolving by re-looking your strategies, spotting the trends & a little bit of luck. Recipe for VIRALITY. https://t.co/kK4HCLViVz

— Womensweb.in (@womensweb) September 15, 2016

Social Media – a boon if used correctly

A3. It’s best platform to showcase our work to right set of people @womensweb #WomenOnTheMove #KartbyMoms https://t.co/sIZAsm3Izq

— Back to the Front (@back2dfront) September 15, 2016

A3. Great tool for branding and marketing at very low cost #WomenOnTheMove https://t.co/UBrKYnJGAz

— anupama (@anupamaskapoor) September 15, 2016

I mostly work from home SM brought the world to my doorstep My work got a new lease of life #WomenOnTheMove https://t.co/8mYgAAR843

— anupama (@anupamaskapoor) September 15, 2016

Made me stronger in running a women’s platform since I feel I am not alone #womenonthemove https://t.co/73uz4OnR5t

— Aparna V Singh (@editorsahiba) September 15, 2016

@womensweb it’s given me a whole new career. Am now a a social media and content professional. Been an incredible journey #WomenOnTheMove

— Gopika Kaul (@gopika_kaul) September 15, 2016

A3: And, encouraged me to publish my first novel! 🙂 #WomenOnTheMove https://t.co/NxVZSn1oDv

— Tarang Sinha (@TarangSinha) September 15, 2016

A3: Given me the job I have today,stoked my passion, built many connections,made friends for life 🙂 #WomenOnTheMove https://t.co/cxYJXidFA6

— Shailaja V (@shyvish) September 15, 2016

A3 It has opened out the world to me. I credit a thriving career to it. #WomenOnTheMove https://t.co/xYFMFtRtSt

— Rachna says (@rachnaparmar) September 15, 2016

A3 It has given me visibilty @Raks_d , helped me network beyond boundaries n achieve much more than otherwise @womensweb #womenonthemove

— recipedabba (@recipedabba) September 15, 2016

A3 build network of “good” folks from various areas not just yours,increases breadth &sphere of influence @womensweb https://t.co/UISqEn5ICI

— Monica Jasuja (@jasuja) September 15, 2016

@womensweb Networking that’s resulted in freelance work and writing career support. #WomenOnTheMove

— Sudesna (Sue) Ghosh (@SueGhoshWriter) September 15, 2016

Lastly and surely not the least….

@womensweb it proved therapeutic, as I found a community that felt the same as me. It helped me stay sane! #WomenOnTheMove

— crabbymommy (@crabmommy) September 15, 2016

Image: Pixabay

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