We Want The Maid’s Labour But Not Her ‘Infected Hands’, Says A New Ad

Our prejudices about domestic workers, often deeply rooted in caste hierarchy, only take on new avatars in the wake of the pandemic.

Last week, when I wrote about our prejudices about domestic workers, and how these are likely to be exhibited when they return to work post lockdown, I had not imagined that I would soon have a textbook illustration of such prejudice in the form of an ad by a well-known company.

Well, a highly advertised brand of water purifier obliged me by putting out this ad that features an automatic dough maker that they believe you may need because?

There was much outrage immediately and the company pulled the ad down. But this is not about them. This is about us, their target audience, whom they clearly believed, would relate to it.

And the sad truth is, many do.

We may not put it as baldly, but despite the ‘elite’ origins of this pandemic, many believe that it is ‘they’, the poor, who will infect us. None of the data matters, because this idea is core to our understanding of who we are. Moreover, for many upper caste people, our deeply embedded notions of caste purity are all too ready to emerge, hiding lightly under a surface veneer of progressiveness.

But what has caste got to do with it, you ask? (As indeed, I am seeing many ask on social media chatter). Caste has everything to do with it, beginning with the fact that we live in a system where the majority of domestic workers belong to castes historically discriminated against; including the fact that ‘we’ consider ‘them’ good enough to do our work, but not clean enough to really be ‘worthy’ of doing it.

Never miss real stories from India's women.

Register Now

If you are an upper-caste reader reading this, chances are you know a home where the domestic worker is asked to use different glasses. Where she (and it is most often a she), is not allowed to enter the kitchen. Where after she has washed the utensils, the lady of the home pours water over them again. Where you will take her with you to a restaurent to hold the crying baby, but she cannot possibly sit down while you eat. Yes, I have seen families that answer to each of these criteria, often wielding these insults in the name of hygiene.

The truth is, if you were really concerned about the health or hygiene of the domestic worker who comes to your home, you would ask her to stay home on paid leave till it is safe to come to work; instead, we would like to use their labour, yet accuse them of ‘being dirty’. As a society, if we were really concerned about the health or hygiene of poor people (and yes, there is a strong relationship between class and caste), we would ensure more affordable housing and a good running water supply for everyone. But hey, we’re building statues, look, look!

The pandemic is only another reason for these ugly prejudices to flourish, because the truth is, they never really went away.

Comments