How Gurgaon’s Aarti Has Redefined Success In The Male-Dominated Cab Industry!

When Aarti left her job in the private sector after giving birth to her daughter, she embarked on a challenging journey to start a pick-and-drop service with just one car. Her path however was filled with obstacles.

Fortunately, Aarti found an exceptional business partner in her cousin, and together they launched a tour and travel agency. Overcoming scepticism and bias from potential customers who questioned her ability to succeed as a woman in this industry, Aarti faced another hurdle—limited capital. That’s when she turned to Mahila Money, and her entrepreneurial adventure began to flourish.

In this WomensWebXMahilaMoney impact series, we bring you entrepreneurs like Aarti who had not just the ambition to grow, but took the steps needed to bring their dreams to fruition. Apply for a loan of up to 25 lakhs to fuel your business growth by downloading the Mahila Money App on Google Playstore or visiting the website here. 

“Many doubted my capabilities as a woman in this field, but I refused to let their biases hold me back. With hard work and perseverance, we built a thriving business, and I take pride in our accomplishments,” says Aarti.

Aarti’s unique approach takes on industry giants

Undeterred by competition from established companies, often referred to as the ‘big two’ in her industry, Aarti devised a unique plan of action. Starting by serving family and friends, she quickly expanded her services to cover all of Delhi and Gurugram. Her dedication to providing personalized, high-quality service to each customer allowed her to establish a loyal base and thrive in a highly competitive market.

Aarti emphasizes, “To stand out in a market dominated by big players, I knew I had to do something different. It was a risk, but it paid off. Now, I have a loyal customer base that trusts me with their travel needs.”

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Aarti’s struggles to stay afloat

Aarti’s business was flourishing until the outbreak of COVID-19 in March 2020, which brought fear, and concerns about safety, hygiene, and social distancing. Public transportation, including cab services, suffered a severe blow, resulting in declining demand and significant financial losses. With the country under lockdown, businesses catering to offline customers were adversely affected, and Aarti’s venture was no exception. She had to bear the burden of paying salaries to her employees and meeting other expenses to keep her enterprise afloat during these challenging times.

“The pandemic presented challenges for everyone, and my business was not spared. I had to find new ways to sustain and keep moving forward. It wasn’t easy, but I remained determined to find a way. I knew I had to be patient, persistent, and fight against all odds,” says Aarti.

Aarti seeks funding for business expansion

Despite the hurdles posed by the pandemic, Aarti remained steadfast in her pursuit of success. When COVID-19 cases started declining and the world began reopening, she decided to expand her business by purchasing  a second-hand car. However, shortage of funds hindered her from acquiring the necessary asset, pushing her to explore alternative funding sources.

Unlocking opportunities

A serendipitous conversation with a friend at a cafe changed everything for Aarti. As a single mother managing her business, she shared her challenges and desire for additional resources to expand her cab service. Understanding her situation, the friend suggested Aarti explore assistance from Mahila Money, a fintech platform she had personal experience with.

Initially unsure, Aarti downloaded the Mahila Money app on her way home. She recounts, “The application was user-friendly, and I could navigate through it effortlessly.”

Having applied for loans multiple times from traditional banks without success due to the lack of collateral and patriarchal biases, Aarti was surprised when Mahila Money approved her loan of Rs. 2,00,000 within a short period. The process involved minimal documentation and eliminated the need for numerous visits to the bank. Additionally, Mahila Money introduced her to a supportive community of women and connected her with potential clients.

67% turnover surge and financial independence

With the assistance of the capital, Aarti not only purchased another car but also felt motivated to explore new business avenues. Within weeks, her turnover witnessed a staggering 67% spike, soaring from Rs. 80,000 to Rs. 1,20,000. The upward trajectory continues, enabling her to generate profits and attain financial independence. Aarti describes her experience with Mahila Money as liberating and gratifying. She expresses gratitude, saying, “I am thankful to Mahila Money for their support during my time of need.” Aarti believes that platforms like Mahila Money are essential in changing how capital is granted. “I was shocked and joyous at the same time to discover that collateral or a guarantor was not required. This one loan has changed not only my but also my child’s life,” she adds.

Aarti’s story serves as an inspiration to young entrepreneurs across the country. She continues to run her business on her own terms.

We are excited to witness the success of entrepreneurs like Aarti, and their #JiyoApneDumPe stories moving the needle for women in business.

If you are a #JiyoApneDumPe woman entrepreneur who wants to take your business to new heights and needs working capital and entrepreneurship resources, get in touch with the Mahila Money team today.

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