Experiential Marketing With Technology & Social Media

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Everyone’s on social media, from solo entrepreneurs to the largest companies. Yet, social media is so dynamic – full of opportunities but also challenges. It’s important to stay updated and learn how you can use the most powerful social media tactics to power your growth.

This Inside Track session is meant to give you an opportunity to listen to the inside scoop from digital experts who have used social media in powerful ways to achieve growth for businesses of every size.

With multiple social media platforms and channels, this session will help us to understand better:
– How to create great experiences on social media that keep users coming back for more
– How to use each social platform more effectively for customer outreach and acquisition; how to adapt the strengths of each platform while keeping your brand’s message consistent.

Date & Time: 12th July 2019, 11 AM to 1 PM
Venue: Dell Small Business Solution Center, 1st Floor, Icon Mall, 12th Main Rd, HAL 2nd Stage, Indiranagar, Bengaluru, 560008 [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Speakers” font_container=”tag:h2|font_size:42|text_align:center|color:%23f2ab00″ google_fonts=”font_family:Droid%20Sans%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”132324″ img_size=”full” title=”Karthik Srinivasan”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]

In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik Srinivasan has worked on both the client side (Flipkart, Subex) and the agency side (Ogilvy, Edelman, Text 100). He has also steered the introduction of social media in corporate communications, advertising and PR industries in India, besides handling social media for brands like Lenovo India, General Motors India, LinkedIn India, BlackBerry and IBM, among others.

Parallelly, his own profile as a thought-leader in the areas of public relations, social media, and branding and advertising has been growing. Being ranked as a power profile (most viewed profile) by LinkedIn for four years in a row (2015–18) is a testimony to that, besides his popular online efforts in writing about music plagiarism, and music reviews.

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Innu is the Founder and Chief Revenue Officer of Zwende, an ecommerce platform for designer custom-made and personalized products. Prior to Zwende,
Innu managed the Revenue Delivery Operations for the Global performance business at InMobi – driving user acquisition for app developers/ digital business globally (North America, Europe, India, SEA and Middle East). She was also responsible for establishing & fostering Strategic Partnerships/ Business Expansion.

With 11 years of experience in the digital space, Innu is a firm believer of data-led and data-run businesses.

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