How To Make A Freelance Writer Pitch For A Career From Home

Working as a freelancer can be a great way to have a balanced work life for working women in India. What should you know, and how do you make a freelance writer pitch?

Many working women in India have turned freelancers. Freelance jobs for women are becoming popular in a situation where women are the primary caregivers for their families and feel the need for flexible work options, which were not very common before the pandemic. However, many workplaces are also dialling down on these options – and learning about making that freelance writer pitch seems to be the way to go.

Searching and identifying the right freelance projects in India is not easy though – whatever your skill is, (writing, design, accounting, marketing, HR being some of the popular ones), the market is crowded and it is difficult to find well-paying clients at the beginning.

Before I started Women’s Web, I worked as a freelance communications consultant for small and mid-sized businesses for 3 years. Today, I’m on the other side of the desk, and receive pitches from freelance writers regularly. Based on my experience on both fronts, here are my tips on how to pitch for a freelance project in India, regardless of your specialization.

The working woman’s guide to making a great freelance writer pitch and winning freelance projects

Establish your credibility

It is true that most freelance projects (to start with) come your way through your network, unless you are actively using a business blog. So, someone you know hears of someone else they know, who is looking for a skills trainer, and you get to submit a proposal. Still, it is rare that you directly know the client. Moreover, your contact at the company is usually only an entry point, and she still has to get your proposal approved by her boss or peers – who don’t know you.

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Being a freelancer can be tough, especially when starting out, breaking into any industry is a difficult task. It involves pitching ideas, networking and multiple rounds of back and forth.

Here is a guide on how to pitch for a freelance project.

• Establish your credibility
• Research your client
• What can you bring to the table that’s different and unique?
• Build a body of work that showcases your expertise
• How networking can help

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