WORKSHOP: Content Marketing That Works

Content Marketing is indispensable today – whether it’s for a solo freelance writing business or one selling merchandise in the thousands. Let’s make it more effective for you!

Content is King. Oh wait, wasn’t that supposed to be the Consumer?

Indeed, in the rush to create scintillating, creative content, we often seem to miss the end objective: to create awareness, or interest, or the desire to buy, among our target consumers!

This workshop is intended for entrepreneurs, bloggers and anyone using Content to reach out to prospective consumers, or retain existing ones. If you want to use Content more effectively and spend less time creating it, you should be attending.

Here’s what we will learn:

How to build Content that resonates with your users
Using data to build and iterate your Content
How to promote your Content using the right channels
Hacks to do it all efficiently

Date & Venue

Bangalore: Jan 19th, Saturday, 10 AM to 4PM

Venue: CoWrks, Swamy Vivekananda Rd, Sadanandanagar, Bennigana Halli, Opposite Gopalan Mall, RMZ Infinity, Bengaluru, Karnataka 560016

Book your tickets here

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Mumbai: Date to be announced

Please note the Mumbai workshop was originally announced for 19th January is being rescheduled due to unforeseeable trainer date issues. The new date will be intimated once it is fixed.

Gurgaon: February 2nd, Saturday, 10 AM to 4PM

Venue: CoWrks Golf Course Road, Tower A Paras Twin Towers, Golf Course Road, Sector 54, Gurugram, Haryana 122011

Book your tickets here

Workshop Outline

How to build Content that resonates with your users: In this section, we learn how to use our user understanding to create better content, and how to bring in users directly into the content creation process
Using data to build and iterate your Content: Here, we will look at how to better use the data available through various sources to drive content strategy
How to promote your Content using the right channels: In this section, we will look at the intersection of content with various channels such as social media and email, and gain a better understanding of how and when to use various channels
Hacks to do it all efficiently: Finally, given the limited time that most of us have, we look at ways to organise your content creation and scheduling more effectively

Want to hear more before buying your ticket?

If this sounds exciting, but you are still not sure/have some doubts, leave your contact details here and we will get in touch.

Workshop Coaches

Aparna Vedapuri Singh

Aparna Vedapuri Singh is the Founder and Chief Editor of Women’s Web, India’s leading website for women and the most authentic community for women in India to express themselves and connect with others.

Aparna graduated in Journalism, English Literature and Psychology from Mount Carmel College, Bangalore and went on to do a post-graduate diploma in Communications (PGDC) from the prestigious Mudra Institute of Communications, Ahmedabad (MICA). Since 2000, she has worked in Marketing & Business Development at global organizations such as AC Nielsen, Symrise, and Frost & Sullivan.

In 2010, Aparna decided to return to her first interest: the business of words, and started Women’s Web, perceiving a need in the Indian market, for an authentic market that served all of women’s interests, beyond classically ‘feminine’ subjects alone.

Since then, she has grown Women’s Web to become an integral part of Indian women’s daily reading, and a community that now boasts of over 2500 high quality, vetted contributors.

Anju Jayaram

Anju Jayaram is the Chief Marketing Officer and a Partner at Women’s Web. With an MBA from Pune University and Digital Marketing certification from Mudra Institute of Communication, Ahmedabad (MICA), Anju is passionate about brands and has been has been at the helm of product launches, brand building and events

With a successful career in the pharmaceutical industry behind her, and a deep interest in women’s issues, Anju brings strong project management and execution skills to every project.

At Women’s Web, Anju drives business growth strategy, new client acquisition, key account management and has delivered highly successful brand campaigns to an engaged audience.